As the world moves towards a contactless industry, digital marketing has never been more important. Being able to connect strongly to your consumers through social media platforms so that they purchase your product is something that most entrepreneurs fail to learn. Without having this skill set your business is at risk. There is a wealth of resources to choose from to self-study and improve your knowledge. In this guide we’ll share with you the 5 best digital marketing books for beginners:
Marketing Made Simple
For the absolute beginners who are daunted by books that get too technical or overwhelming.
1. Digital Marketing for Dummies
Ryan Deiss and Russ Hennesberry, 2017
This book has 300 pages of practical and proven strategies that cover an expansive range of digital marketing categories. It is reader-friendly and discusses the most recent marketing tactics so that you become informed and able to put your ideas into action. “Marketing made simple” provides over 50 different blog category ideas and in-depth explanations of the customer journey, landing pages, SEO, social media, data and analytics, and many others. It is one of the most valuable and instructive digital marketing books for beginners to own.
2. Don’t Make Me Think: A Common Sense Approach to Web Usability
Steve Krug, 2013
Originally published in 2000, this book is on its third edition and still just as beloved as when it first came out. It focuses on the importance of a website as the primary contact between businesses and consumers. The main idea is that customers should never struggle to understand your site; it should be optimized for ease of use. The book itself is easily read because it is colorful and has a well-organized layout which makes it skimmable and understandable.
Digital Marketing Books with the Biggest Following
These books are cult-favorites for a reason–they won’t let you down.
3. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakthrough Success
Sean Ellis and Morgan Brown, 2017
This book is considered a bible among the marketing community as it has a clear format and guide to methodically growing your business into a success. Its authors are industry pioneers and will teach you how to attain, retain, engage, and monetize your customers.
4. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
Gary Vaynerchuk, 2013
A New York Times bestselling author, Vaynerchuk is a social media expert who gives the best advice on how to beat the competition and connect with customers. He expresses the importance of context–high-quality content that is tailor-made for specific social media platforms. Famous individuals such as Jonah Peretti, founder of Buzzfeed, and Ashton Kutcher, the actor, have praised Vaynerchuk for his expertise.
The Best Free SEO Book
If you’re just starting out you might want to go through free resources before deciding to invest in any purchases.
5. SEO 101: Learn Basics of Search Engine Optimization
Search Engine Journal
This free SEO book (PDF)has over 300 pages, making it one of the most all-encompassing free resources available today. The Search Engine Journal collaborated with other SEO experts to create a comprehensive guide that fully explains how SEO really works. They provide you with the history of SEO, the key ranking factors, the biggest myths in the industry, and even what resources you should look at next to continue your educational journey.
These digital marketing books cater specifically to beginners. They are simple to comprehend and clear in their explanations. Once you have gained a foundation in digital marketing you can move on to resources that use more technical jargon and expand on the nuances of advertising. Many of these authors have written multiple books, so if you enjoyed them go and check out their other works.