No matter what kind of event it is, be it a business eventor cultural event vinyl banners are just a perfect tool for promoting it. There are quite a lot of things that one must consider before designing a banner. Various elements require utmost attention such as the size of the text, font of the text, placement position, etc. In this article, we will be discussing some of those important aspects of banner designing that you should always keep in mind.
Placements of the Banner
The first and foremost thing that you must consider before customizing your banner is the position of its placement. It may seem to you that this point has nothing to do with the design of your banner and this is the exact misconception that most people have. The places where you will put your banners do play a significant role in affecting the choice of the color of your banner.
Size of the Text
To understand the importance of this point you need to realize the purpose of a banner. Banners are mainly used to draw the attention of people from a distance. So it is necessary to keep the size of the text on the banner significantly large so that they can grab the people’s eyes from a distance.
Use Proper Font
Besides the size of the text, the font also matters a lot. There are many fonts available to choose from and you may find all of them tempting but when you are customizing bannersyou should use a font that is readable from a distance. According to NCBI, serif fonts are likely to be more readable than sans serif fonts. So it will be better if you use serif fonts for banner making. And among serif fonts, Times New Roman will be the best option.
Keep the Message Simple
Your targeted audience will not have enough time to stand and go through your entire banner. Banners need to convey your message in the least time possible so instead of providing a long message a simple and short message is more advisable. Remove anything that you think is not necessary to include and keep your banner message as simple as possible.
Do not Forget to Put the Necessary Information
Though the last point says that you must keep your banner message as simple as possible but that does not mean you will omit the necessary information as well. A good banner always conveys all the necessary information within a limited word count. For example, if you are a businessman and ordering customized banners for advertising your product, then you must include information like company name, logo, contacts, and a few details about the displayed product. If you are putting up a banner for a social event then you must mention the event name, its cause, the venue, etc.
These are the 5 points that you must consider before customizing your banner. Besides, all these factors also keep the purpose of customizing your banner in mind because the above-mentioned points will ultimately depend on the purpose of the banner.