Social media platforms have become an integral part of people’s lives. Every business is opening up to conducting their business on social media platforms include Instagram feed on websites. The reason being they have an exponential reach and the content shared on these platforms has the power to influence the users’ minds.
Instagram, here, needs a special mention as the platform is exponentially loved by users. Thanks to the amazing aesthetics that it boasts. Other than this, 70% of the platform users use the platform to discover new products and services. This number being huge, is indicative of the fact that businesses need to do something out of the box, to be able to capitalize on the amazing benefits that Instagram has to offer.
Here, embedding Instagram works out to be the best choice. As the feed generated on the platform can intrigue and attain the attention of the website visitors seamlessly and amplify the business manifold.
Simply put, embedding is the process of showcasing feeds generated on the platform by users via multiple sources like hashtags, mentions, tags, etc., on the website.
The best part is that you need not be a tech-geek to achieve this. All that you need is a social media aggregation tool and you will be all set.
Read ahead to find out some of the amazing benefits that embedding feeds have for your business.
By embedding Instagram feed on websites you can reach out to a wider demographic of audience, which might not otherwise be possible.
Further, the platform has billions of daily active users, availing exposure for your business to users already looking out for products and services to incorporate into their lives. Thus, amplifying your audience niche and making way for greater lead generation boundlessly.
User engagement has been one of the biggest concerns for marketers. As the customer behavior has undergone a massive shift. They are more active, look forward to having the best experience, and gather information in a rather small span of time.
Further, with the varied amount of distractions that users have, holding onto their attention is no easier.
With an Instagram feed on a website, engaging the audience becomes simpler than thought! This is because the content shared on the platform is unique, vibrant, and aesthetically pleasing, encouraging the users to know more about the brand.
For your business to grow, just having a website isn’t enough! You need more if you want your business to flourish and make it noticeable for your audience.
By integrating Instagram feed on websites you can make your website stand out from other not so appealing websites and make your visitors stay for a longer duration of time.
Thus, working up the dwell time and search engine rankings of your website too.
Embedding colorful Instagram feed on websites helps your brand have a different identity altogether. Further, embedding the Instagram feed can also give an interactive touch to your website and amplifies communication amid the website visitors alongside your existing users.
Perpetual interactions make way to build a healthy relationship between the user and the brand, while also influencing their purchase decisions potentially. Additionally, it is also a smart avenue to make your social presence so impressive that it contributes to increasing the business generated via your website.
Showcasing your social proof, yet again, has multiple benefits and is a great way to ensure growth for your business. Instagram feeds that are uploaded by your real customers make for a fool-proof way to win the attention of the audience.
As the potential consumers can know and decide from the experiences of the past users whether or not they would want to invest in the brand. Also, content created by real people for real people has a charm in itself when it comes to winning the trust of the audience.
Embedding Instagram is a smart strategy that brands are opening up to, especially because of the amazing benefits that this marketing strategy has to offer.
In order to sustain the digital wave, creating and executing strategies that can help brands stand out is important. Embedding feeds is that smart strategy for marketers, which is surely more than just a fad.